12 hooks, 12 scripts

Hook — 0:00-0:03

"POV: your dark spots after 2 weeks" — say it straight to camera, no intro, no logo. [close-up, handheld, natural window light]

Problem — 0:03-0:10

okay so for like two years my skin looked… tired. dull, uneven, and every product I tried either did nothing or made me break out. I genuinely thought that was just my face now. [cut to mirror shot, unimpressed look]

Demo — 0:10-0:22

then I switched to one thing. Glow & Co. Vitamin C. three drops, morning, on damp skin, before sunscreen — that's it. no ten-step nonsense. [overhead b-roll of dropper, slow pour on fingertips] [quick cut: applying, patting in, 0.5x lens]

Proof — 0:22-0:32

day 1 vs day 14. same lighting, same corner of my bathroom, zero filter. the spots on my cheek faded and my skin actually reflects light now?? [split screen before/after] [text overlay: DAY 1 / DAY 14]

CTA — 0:32-0:38

link's in my bio, the 20% off code is my name, and please stop buying serums that expire in a week. go. [smile, cut hard on the last word]